TIKTOK SHOP FRAGRANCE LAB

In Spring of 2025, we partnered with TikTok Shop to host a fragrance event, bringing together 15+ fragrance brands and over 100 creators for an immersive scent experience. Guests explored how fragrances are crafted across regions, from rich Middle Eastern oud to florals sourced from Asia through hands-on demos, storytelling, and curated scent journeys. It was a celebration of fragrance as both art and ritual, designed to inspire content and connection.